markt
For brands · Clipping
Clipping for brands: one clip, many Creator profiles
You have approved video footage and want to reach people on TikTok and Instagram. Through contentmarkt, suitable Creators can publish campaign content on their own profiles. The campaign combines your footage with a brief, a budget and remuneration based on views.
Your source footageFootage meets reach
What is social media clipping?
Clipping means creating short excerpts from longer videos for social media. At contentmarkt, the brand provides the source footage. Participating Creators use it to publish posts on their own profiles. The specific campaign brief defines which edits are allowed or required.
What you prepare as a brand
Start with the footage you want to distribute. Define the central message, the platforms the content is intended for and the requirements Creators should follow. These include, for example, format, captions, mentions and hashtags. The necessary permissions and terms of use for the source footage must be clarified before it is used.
From your clip to the feeds
How a campaign works
Define footage and objective
Describe which content should be distributed and whom you want to reach.
Agree the brief and terms
The task, permitted edits, platforms, duration, remuneration and budget define the framework.
Creators deliver the campaign
Participating Creators publish on their profiles according to the applicable requirements and submit their posts.
View results
Posts and views are recorded and settled under the agreed campaign terms.
The right starting point
When is clipping suitable for your brand?
Clipping is a way to distribute existing footage through additional profiles. If you want new personal testimonials, product presentations or original footage from Creators, a Creator Content campaign is the more suitable starting point.
View Creator Content for brands →Budget and remuneration
How much does a clipping campaign cost?
Your campaign's terms apply. Discuss the budget, remuneration, duration and requirements before launch. Estimated reach calculated from a price per 1,000 views is a guide, not a promise that this reach will be achieved.
Understand campaign budgets →Frequently asked questions
Do Creators need to film new footage?
A clipping campaign uses provided footage. The brief specifies which edits are allowed or required. Creator Content campaigns are available for newly produced content.
Which platforms do campaigns run on?
contentmarkt currently offers campaigns on TikTok and Instagram. Each campaign defines the permitted platforms and formats.
Is a specific reach guaranteed?
No. How many people see a post depends on factors including the content, profile and platform. Settlement is based on the applicable campaign terms and views.
How do I start?
In the initial call, we review your existing footage, objective and suitable campaign framework. You can find the contact details on the brands page.
Are you a Creator who wants to understand clipping from your perspective? Clipping: earning money with other people's video footage
Your footage can reach more people
Put existing clips to use.
Together, we review your footage, objective and suitable campaign framework.
Let's talk →