At least 18 years old
Registration is open to adults with full legal capacity.
markt
Earn money with TikTok and Instagram
On contentmarkt, you find campaigns for which you create original posts or share approved footage. You publish on your own profile. Each campaign shows the task, remuneration and requirements that apply.
Free registration. You choose your campaigns.
An offering from Axel Springer Deutschland GmbH. Works with your platforms.
- TikTok
What you gain
What your views are worth
You see the amount applicable to you per 1,000 views in the campaign before participating. Remuneration is paid under the agreed terms while campaign budget remains available. An example calculation shows possible amounts; it promises neither reach nor income.
| Views | Your remuneration before platform fee |
|---|---|
| 5.000 | Rate × 5 |
| 25.000 | Rate × 25 |
| 100.000 | Rate × 100 |
| 500.000 | Rate × 500 |
Every campaign has a budget and therefore a cap. Settlement is based on full thousands of views. Other income streams and differences between platform programmes are explained in the comparison of rates per 1,000 views.
Requirements
What you need
These are the basics you need to get started. Further requirements are listed in each campaign.
A TikTok or Instagram profile
Connect the account you post on. Before participating, you can see whether a campaign suits you and which requirements apply.
A payout account
Payouts are handled by a licensed payment service provider, currently Stripe Connect. You request released funds yourself in your account.
Disclose advertising
Clearly label paid posts in German, for example with “Werbung” or “Anzeige”. “#ad” alone is insufficient here.
How it works
Four steps to your first campaign
- 01
Create a profile
Register, connect a channel and briefly describe what you post about. Registration is free.
- 02
Choose a campaign
You see the task, remuneration per 1,000 views and cap before accepting. You can decline at any time.
- 03
Post
Original content or provided campaign footage, in your style and on your profile.
- 04
Get paid
Measurement points are checked for 72 hours before payout. You request released funds yourself in your account; you see the platform fee and payout amount before requesting. An active payout account is required.
You don't have to be big first.
Register for free, connect your profile and explore the campaigns that suit you.
Register for freeFrequently asked questions
How many followers do I need?
Registration is also open to small Creators. Individual campaigns define their participation conditions and may require approval. Check the campaign requirements before participating. Registration guarantees neither a suitable campaign nor income.
How much will I earn?
That depends on the campaign's remuneration rate and the views of your posts. You see the rate before participating. For example, if a campaign pays 2 euros per 1,000 views, 10,000 remunerated views amount to 20 euros before the platform fee at payout. This is not a general price indication and applies only if sufficient campaign budget remains available.
Do incomplete thousands count too?
Full units of 1,000 views are remunerated. With 2,500 views, 2,000 are initially billable. The remaining views continue to count and are included once the next thousand is reached under the applicable campaign terms.
Which views count towards my remuneration?
Views meeting the campaign criteria count towards your remuneration. These include a minimum watch duration, a time window preventing duplicate counts and a geographic target area, Germany, Austria and Switzerland by default. These details are fixed at submission, and later changes apply only to future submissions.
What does contentmarkt cost me?
Registration is free for Creators. You can participate and submit posts without consenting to fees. In Payouts, we separately ask for your express consent to an 18% platform fee. The fee is deducted only at payout and only from remuneration for posts submitted after your consent. Funds from earlier posts are paid without a fee. The fee and consent currently apply only with a billing address in Germany. You see the deduction and payout amount in your account before each request.
Can I turn campaigns down?
Yes, at any time and without disadvantage. You decide which brands suit your profile and community.
What happens if views are disallowed?
During the review period, we check whether views meet the campaign terms. Before a reduction applies, you receive a clear explanation identifying the views concerned and an escalation process. contentmarkt bears the burden of proving fraudulent views.
Do I need to register a business?
In Germany, regular income from collaborations generally constitutes a business or freelance activity with registration and tax obligations. contentmarkt is also required under Germany's Platform Tax Transparency Act to collect and report your data. It is best to clarify the details with your tax adviser.